Eutychus :: Sacred Alliterature, Warren Wiersbe
The massive advertising campaign for the Ryrie Study Bible has, unfortunately, taken away the attention of the evangelical public from The New Amazing Sermon Bible, known to the trade as the NASB. Published by Alliteration Press, this new edition of the Bible is exactly what the sermonizer needs. Let me describe its many features.
Instead of the usual concordance in the back of the Bible, there is a complete Roget's Thesaurus (third edition), an indispensable tool for the man who writes sermon outlines that stand out. Following the thesaurus there is a rhyming dictionary. If the first point of your sermon is "Condemnation," you can look up other -ation words and complete your message: invitation, vindication, ventilation, and so on. This rhyming dictionary opens up a whole new field for the serious homiletician.
There is a concordance of sorts at the end of the book, but it contains only bible words that begin with the letter P.
Now for the piéce de résistance, an idea worthy of a genius, and also a masterpiece of the printer's art. Get this: the initial letters of the key words in each chapter are printed in different colors! For example, in Psalm 23:1, the letter L in "Lord" is printed in blue, the letter s in "shepherd" is printed in green, the letter w in "want" is printed in brown, and so on. By using the series of plastic overlays that comes with the Bible, you can spot instantly every word in a chapter that begins with the same letter. Our printers have developed 26 distinctive colors, including a new shade of magenta for the letter x. We call it neomagenta.
Is there a system of cross-references? Of course there is, but it is so unique that all other systems pale in comparison. Our system connects words and phrases that begin with the same letter. By using these cross-references, you can locate every phrase that begins with "let us" or "we say" or "let there be."
We feel that the New Amazing Sermon Bible will be a best seller, and Alliteration Press is looking for salesmen. Please send them your appellation, address, academics, and the appellations of three advocates who have been acquainted with you at least one annum. Be the first in your church to have this unique book. No crowding, please!
Written by Warren W. Wiersbe
Originally appeared in Christianity Today, 10/5/79.
Used by permission. Not to be reprinted.